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Consortium Building: Wide-base Support and Promotion of Breastfeeding in the Community

MCOSS WIC, 141 Bodman Place, Red Bank, NJ 07701 USA.

A New Jersey WIC program has enhanced county-wide support for breastfeeding by establishing and acting as an anchor for a successful Breastfeeding Consortium. Creating a forum for breastfeeding educators, community-based support groups, and health-care providers has improved communication and fostered a sense of unified purpose for consortium members from a variety of backgrounds. A useful directory of county breastfeeding services and attractive displays for local health fairs has improved breastfeeding promotion.

Key Words: breastfeeding promotion • breastfeeding support • WIC

Journal of Human Lactation, Vol. 10, No. 1, 45-47 (1994)
DOI: 10.1177/089033449401000128


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