Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

SAGETRACK

Sign In to gain access to subscriptions and/or personal tools.
Journal of Human Lactation
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Khoury, A. J.
Right arrow Articles by Sheil, H.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Khoury, A. J.
Right arrow Articles by Sheil, H.
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

An Innovative Video Succeeds in Addressing Barriers to Breastfeeding Among Low-Income Women

Amal J. Khoury, PhD, MPH

Center for Community Health, University of Southern Mississippi, Box 5122, Hattiesburg, MS 39406, USA

Amal K. Mitra, MD, DrPH

Agnes Hinton, DrPH, RD

Center for Community Health, University of Southern Mississippi

Cathy Carothers, BLA, IBCLC

Best Start Social Marketing, Tampa, Florida

Heidi Sheil, MPH

Petal, Mississippi

This study evaluates the effectiveness of an innovative breastfeeding promotion video intervention in addressing barriers to breastfeeding among low-income women in the state of Mississippi. The 15-minute video features a diverse group of women and their families. Survey data were collected from Special Supplemental Nutrition Program for Women, Infants and Children clients in the intervention group (n = 310) before and after watching the video, and from a comparison group (n = 204) that did not watch the video. The 2 groups were comparable at baseline. The intervention significantly improved women's perceptions with regard to the "embarrassment" and "time and social constraints" barriers to breastfeeding. In terms of the "lack of social support" barrier, the video positively affected participants' feelings that the baby's father encouraged breastfeeding but did not change their perceptions of support from female relatives and friends. The authors conclude that the video is an effective method of breastfeeding promotion among low-income women.

Key Words: breastfeeding • Special Supplemental Nutrition Program for Women • Infants and Children (WIC) • evaluation • video intervention • barriers

Journal of Human Lactation, Vol. 18, No. 2, 125-131 (2002)
DOI: 10.1177/089033440201800203
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Arch Pediatr Adolesc MedHome page
S. J. Erickson, M. Gerstle, and S. W. Feldstein
Brief Interventions and Motivational Interviewing With Children, Adolescents, and Their Parents in Pediatric Health Care Settings: A Review
Arch Pediatr Adolesc Med, December 1, 2005; 159(12): 1173 - 1180.
[Full Text] [PDF]