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The Association of Formula Samples Given at Hospital Discharge With the Early Duration of Breastfeeding

Department of OB/GYN, UCI Birthing Center, 300 W. Cerritos Ave., #7, Anaheim, CA 92668 USA.

Marie Krantz, RN, MSN

UCI Birthing Center

Rebecca Keeton, RN, BSN

Karen Delgado, RN

Family Centered Perinatal Care Unit at UCI Medical Center.

Carol Peckham, MN, CNM

Department of Obstetrics and Gynecology; Birthing Center

Conflicting results have been reported regarding the association of formula samples given at hospital discharge with breastfeeding duration. This study investigated the relationship between the distribution of formula samples and breastfeeding duration in lowincome Hispanic women.

A gift pack of formula was distributed randomly to 88 breastfeeding women. All women received a telephone call at one and three weeks to collect information about infant feeding.

Chi-square analysis revealed no significant difference in the proportion of women exclusively breastfeeding at one week. However, fewer women were exclusively breastfeeding in the gift pack group at three weeks (p<.004). Gift packs given to Hispanic breastfeeding women are associated with a decrease in exclusively breastfeeding during the first three weeks postpartum.

Key Words: breastfeeding • formula samples • lactation

Journal of Human Lactation, Vol. 8, No. 2, 67-72 (1992)
DOI: 10.1177/089033449200800213


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